Why Balanced Leadership

A balanced leader recognizes values, develops and uses both his/her masculine and feminine qualities and competences.

We need Balanced Leadership in order to respond to challenges such as

  • Growing diversity of the workforce (more women in top level positions, the disconnect between a younger generation and their ‘old school’ managers, increasing cultural diversity …)
  • Continued diversity of the marketplace (cultural diversity, global and virtual marketplace…)
  • Need to evolve from top down hierarchically structured corporate model to flattened structures of (virtual)teams in a networked environment
  • Boost creativity and innovative power of teams and companies
  • Define the company’s role and responsibilities in society

We need a new definition of leadership

Balanced Leadership requires a new definition of good leadership. This definition values both heart and head. It goes beyond the traditional view of overvaluing predominantly masculine qualities and undervaluing predominantly feminine qualities. Both are present and available in every individual.

We are witnessing a shift towards collaborative teams operating in an increasingly virtually connected environment. Balanced leaders are needed in order to reconnect to employees and their changing needs and wants. Clients are increasingly demanding, they will become more involved in the company’s strategic choices and the co-creation of new products and services. Balanced leaders are needed to reconnect with these customers and to create value from those connections.

Balanced leaders are able to create a truly inclusive culture that thrives on the various insights and talents of all employees and other stakeholders to build sustainable solutions that are better for employees, clients and the society at large.

Integrating masculine and feminine values and qualities in leadership allows leaders to tap into the full potential they have as an individual.