10 Objectives

  1. Positioning the women’s network as an engaged and knowledgeable force for change towards management of the company
  2. Opening up the women’s network to engage and include men
  3. Building awareness about diversity, inclusion, gender balance as a business driver for the company
  4. Building awareness on differences in leadership styles, on the necessity for balanced leadership© to create an inclusive work environment
  5. Make people more knowledgeable on how gender affects our definitions of leadership and our day to day working relationships
  6. Raising awareness on gender bias and the pitfall of stereotyping
  7. Sharing experiences with other women in the company
  8. Giving specific career related tips and tricks that help women navigate the career labyrinth in a smarter and more effective way
  9. Giving keys for self-knowledge and leadership development
  10. Developing an internal network, getting to know one another better to improve collaboration and support


Our Framework: Balanced Leadership©

Balanced Leadership addresses the need for a fundamental shift in the definition of good leadership for a fundamentally changing business environment. Current leadership models and corporate cultures are built on predominantly “masculine” qualities, values and behavior. One of the consequences of holding on to the old models in a transformed world is an acute lack of connectedness. This is not surprising when you consider that companies and company cultures have their roots in the previous centuries, with challenges fundamentally different from those we face today.

Companies assess and reward managers on “masculine” competences that primarily fit pyramidal organizations. An evolution is underway, however, to flat (virtual) networked organizations, in which there is great need for collaboration, co-creation and empathy. These new values are predominantly “feminine”.

Creating a better gender balance and a balanced leadership style are important strategic issues for companies who want to successfully connect with changing customer demands, establish an inclusive innovative and creative working environment and attract and retain the best available talents.

A Balanced Leader is able to take the strengths from both the masculine and feminine leadership style, regardless of his or her gender. A Balanced Leader is an inclusive leader, able to motivate people with different styles, and to manage the increasing diversity in his/her team and in the market.

In 2011, we published our concept, model and development path for balanced leadership in our book The Balanced Leader.

Avoid stereotyping

We firmly believe in talking about gender differences without stereotyping.
Our definition of balanced leadership as the ability to create an inclusive work environment by tapping into your masculine and feminine qualities as a leader invites both men and women to look beyond gender, and to acknowledge and value their inner masculine and feminine qualities.

Whenever we point out differences between men and women, these are based on scientific research, and should be understood as “more men than women” or “more women than men” show specific behaviors.

Participants are invited to acknowledge these differences, understand them in the light of masculine and feminine energy, and determine for themselves if they are most comfortable with the masculine or feminine side of the continuum.
Ultimately it’s about acknowledging and valuing differences to build an inclusive and respecting environment in which all talents can add value to the company.

High quality facilitation

We have been committed to developing leaders and organizational cultures towards balanced leadership, gender balance and inclusiveness since 2008.

Our interventions in –company and at conferences continuously receive the highest evaluations and levels of satisfaction. We believe this is because we combine a profound expert knowledge of our domain with a good sense of humor, our coaching skills and our genuine personal commitment to creating a different tomorrow.

We go beyond the traditional male versus female discussions, and look for the win-win situation in which both men and women get value from our workshops, and see the added value of a balanced approach for their business challenges.